The embedding wars continue…and it seems to me that the industry as it scrabbles for money is just shooting itself in the horse when the foot has bolted (did I get that right? ;-)) – it is as Damien from OK GO writes:
we’ve got this ridiculous situation where the machinery of the old system is frantically trying to contort and reshape and rewire itself to run without actually selling music. It’s like a car trying to figure out how to run without gas, or a fish trying to learn to breath air.
Damien was describing their bands battle over license/country and embed (as in when you copy the code and put videos into your own webpage/profile/blog) restricted videos, realising that this is counter-productive and annoys fans.
Apparently this is all to do with advertising – the Ad revenue isn’t shared for embedded ads (although annoyingly YouTube STILL shows the ads an embedded videos – what IS with that?) as advertisings don’t like the idea of embedded videos possibly ‘hurting’ their brand by being embedded on any old site (say, a porn site or site of a rival or critical party…yes advertisers get with the 21st century, and the fact of mass comment and lack of control, but as we know like with music marketers they don’t have a clue(train) as yet)…
So when you have bands criticising their paymasters (in this case our old friends EMI) or like with Amanda Palmer criticising Warners for pulling her videos (and then created the wonderful song above ‘Please Drop Me’ to the tune of Moon River – asking fans to upload it to YouTube as a response to Warners), then you know something is very wrong in the state of DigiMark.
And I think this is counterproductive – as Damien and Amanda realise such freedom over their videos help build their career – to clamp down on embedding or sharing or streaming or posting low-quality MP3s is actually to stop the massive free-promotional tool that is the internet. It’s far worse when someone doesn’t actually give a shit and want to listen/post/play/embed your videos and music, believe me. To have their attention is a luxury – don’t waste it, or turn it off by silly restrictions – to lose that possibly a lifetime of attention for the sake of a few cents is really to cut your face off to spite your nose (again? did I do that right?) (thanks to chronicpaint for the link)