Tag: advertising tool

Meant to post this for a while, but Mr GHP's Rapture Riders has gone legit and got a proper release on CD single, iTunes and the new Blondie 'Best of' - he's created a new version from the original master tapes. From an apparently drunken Xmas in 2003 doing mashups he initially released on GYBO under an alias (Allen Dean - was he embarassed?) to official release in 2005, not bad going :-D Reading the Observer article raises some questions about whether mashups want or need the respectability of going legit. Should mashups be used as an advertising tool? I've always liked the unsellable aspect of mashups; there have been 1,000s if not 10s or 100,000s of mashups I'd guess, and only about 5 have ever got official release, 2 or 3 of them by Mark Vidler. Are those one-offs or the start of a bigger trend? It's a good track tho, so I can see why they chose it, I wish Mark all the best...and ironic that it seems to be older artists (Bowie, Doors, Blondie) are cooler with remixes and mashups of their work than the more modern pop princesses. And I'm tempted to go buy it because a) it's on CD and b) to hear what Mark's done with having the proper source materials of the master tapes...but I'd be churlish if I didn't say that I get slightly jumpy every time money and mashups collides.

Tag: advertising tool

Rapture Riders goes legit

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