Tag: Computer animation

  • Most briefings go like this

    Most briefings go like this

    I’ve had SO many briefs like this video from Danny Capozzi – they forgot the two I hate the most: ‘can you make it POP?’ (WTF does that EVEN mean?) and ‘Be creative’ which always means the exact opposite. It means ‘we know what we want but won’t tell you, so work hard on showing…

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