Love this video from Kojey Radical and Mos Popular Human…why it isn’t ‘This Is America’ big I don’t know.
Full of amazing imagery and I’ve heard the song ‘Water (If I Only Knew)’ a lot on 6Music, he’s been around for a minute, but it’s the rest of the video that does it for me. The spoken word, the style and opposing imagery, the dancing/criticism (handcuffs! that bit where Kojey intentionally stops dancing in sync), the boxing ring, the fact that here’s a rapper that like Donald Glover wants to do something different, artistic, not just posture and pose. This isn’t yer usual ‘rap video’.
As a hip-hop fan, I love it when people break those boundaries and try for something bigger. It’s surprisingly rare.